Fractional executive search

A Chief Operating Officer to turn the plan into delivery

When operations outgrow the founder, a fractional Chief Operating Officer (COO) brings the cadence, structure and discipline to scale, so growth stops breaking the things that made it possible.

350+Vetted leaders
30–60%Vs full time
2–3 weeksTo embed
A senior operations executive in a calm modern Dubai office
Proven leadership

Our fractional COOs have run operations at

Emirates
DP World
Majid Al Futtaim
Aramex
Careem
Amazon
DHL
Chalhoub Group
When it matters

When a chief operating officer is the right call

A fractional COO is the right call at a particular point in a company’s growth.

01

When the founder is the bottleneck

Decisions, delivery and detail all route through one person. The COO builds the structure that lets you step back and lead.

02

When growth is outrunning the systems

Headcount and revenue are up, but process has not kept pace. The COO installs the operating cadence to match.

03

When execution keeps slipping

Good strategy, inconsistent delivery. The COO brings the accountability and rhythm that turn intent into output.

04

When you are entering a new market or model

A new city, channel or product needs an operator who has scaled one before and can stand it up cleanly.

What the COO owns

Operational leadership, end to end

A fractional COO takes responsibility for how the business runs, not just what it should do.

Operating cadence and rhythm

Planning, reviews and a meeting rhythm that keeps the company aligned and moving.

Process and systems

The right processes designed and the tooling rationalised so the business scales without friction.

Execution and accountability

Cross-functional delivery held to clear owners, milestones and outcomes.

Scaling and readiness

Growth and expansion playbooks, and the operational readiness to take them on.

The model

Senior leadership, on terms that fit the business

Business to business, scaled to the engagement, and free of the cost and liability that come with a permanent hire. One leader embeds, with the whole collective behind them.

No visaTo sponsor or renew
No EOSEnd-of-service liability
1 monthNotice, either way
An operating team working through delivery in a Dubai session
The comparison

A fractional COO, a full-time hire, or a consultant

Three ways to bring operational leadership in. They behave very differently.

Fractional

Full-time hire

Commitment
Fractional

Business to business, scaled to the engagement, one month notice.

Full-time hire

Salary, benefits, visa, insurance and end-of-service liability.

Cost
Fractional

Typically 30 to 60% less than full time.

Full-time hire

A senior operator package, fixed regardless of the phase.

Time to impact
Fractional

Embedded within weeks, with the collective behind them.

Full-time hire

A search and a notice period before anything changes.

Accountability
Fractional

Owns how the business runs and the delivery in it.

Full-time hire

A consultant maps the process; running it stays with you.

How it works

From the brief to the match, in weeks

Tell us where you need leadership and we handle the rest. The guided brief takes a couple of minutes and makes the first conversation more useful.

01

Tell us the moment

Share where you need leadership and what good looks like.

02

A conversation

We talk through the brief and sharpen the requirement together.

03

The match

We search our collective of 350+ curated executives for the closest fit.

04

Deployment

You choose, and your leader embeds within weeks to make an immediate impact.

Common questions

The questions founders ask first

A fractional COO is an experienced operations executive who provides strategic operational leadership to your Dubai SME on a part-time basis (typically 4-24 hours per week). Unlike full-time executives, fractional COOs work flexibly with small businesses, focusing on optimising operations, scaling processes, and improving efficiency. This allows Dubai SMEs to access senior-level operational expertise without the cost and commitment of hiring a full-time executive, typically 30 to 60% less than full time.

A full-time COO in Dubai typically costs AED 65,000-112,000+ per month including benefits and visa costs. Our fractional COO services for SMEs start at AED 20,000-30,000 per month for 15-20 hours weekly engagement. You pay only for the expertise you need, when you need it, making it ideal for growing Dubai SMEs that need operational leadership but cannot justify full-time executive expenses. Many clients spend 30 to 60% less than full time while achieving better operational results.

Dubai SMEs typically benefit from fractional COO services when experiencing growth challenges (15+ employees), struggling with daily operational chaos, considering expansion to new locations, preparing for funding or investment, implementing new systems or processes, or when the business owner spends more time on operations than strategy. If your business feels chaotic, costs are rising faster than revenue, or you're working in the business instead of on it, fractional COO support can transform your operations.

Our fractional COOs help Dubai SMEs with cost-effective process optimisation, business-focused quality control systems, team productivity and organisational development, affordable technology integration, supplier relationship management and negotiation, cash flow optimisation through operational efficiency, UAE labour law compliance for growing teams, multi-location coordination across emirates, and scalable growth planning for businesses. All services are designed specifically for SME budgets and resource constraints.

Yes, our fractional COOs specialise in UAE labour law compliance for growing SMEs, including Emiratization requirements (mainland businesses with 20-49 employees in selected sectors must now employ at least two UAE nationals, and firms with 50+ staff face skilled-jobs quotas reaching 10% by the end of 2026), mandatory health insurance for all employees, workplace safety regulations specific to small businesses, employment contract standards, and visa and work permit management. We ensure your SME operational practices align with UAE regulations while building cost-effective processes that support sustainable growth.

Most SME clients see immediate improvements within 3-4 weeks of engagement start. The first 30 days focus on identifying quick wins, implementing immediate cost savings, and addressing urgent operational issues. By month two, you should see measurable improvements in efficiency, cost reduction, or process optimisation. The exact timeline depends on your specific operational challenges, but most clients see measurable gains in efficiency and cost within the first quarter.

A fractional COO becomes part of your SME leadership team, taking ownership of operational results and working alongside your existing team for execution. Unlike consultants who provide recommendations and leave, fractional COOs implement solutions, remain accountable for outcomes, and mentor your team for long-term success. They embed within your company culture while providing hands-on operational leadership specifically designed for small business growth and budget constraints.

Our fractional COOs excel at working with small to medium sized teams, providing mentorship and development rather than replacement. They assess current capabilities, identify skill gaps, optimise team structure for SME growth, provide leadership coaching, and establish clear roles and responsibilities. The goal is to elevate your existing team's performance while building operational systems that support sustainable business growth without overwhelming your current staff or budget.

Insights

More on the fractional COO

Selected reading on where a fractional COO earns its place in a Dubai business.

View all COO articles
Explore the practices

One role, or a blended leadership setup

Many engagements start with one executive and grow. See the full range of C-suite practices and specialised appointments, or tell us the moment and we will help you choose.

Get started

Tell us where delivery is breaking down.

Bottlenecks, slipping execution, or systems that have not kept up. Outline it in the guided brief and we will scope the right COO support and the first things to fix.

Start my COO brief