Shayan Khan

Summary

My career began in the corporate world, boardrooms, brand guidelines, and global campaigns. Today, I’m a Fractional Chief Marketing Officer working with ambitious companies in the UAE and beyond, helping them grow faster, smarter, and with measurable results. From launching product campaigns to building marketing engines for startups, I’ve learned one thing: strategy means nothing without structure and execution.

I started my marketing journey at Samsung, Canon, Exact, and BMW, leading projects that shaped how these brands connected with millions of customers. These roles taught me precision, scale, and the importance of brand trust. I then took my expertise into the public sector, working with the Ministry of Interior and several municipalities to modernise communication, engage communities, and deliver campaigns with tangible public impact. The entrepreneurial itch led me to work alongside startups and scale-ups, companies hungry for growth but needing structure. Whether it was building a go-to-market strategy from scratch, optimising digital funnels, or leading LinkedIn personal branding for CEOs, I found my sweet spot: combining corporate discipline with startup agility.

Today, through my work with Octotech and as a Fractional CMO, I partner with businesses that want to scale without the cost and complexity of a full-time CMO. Delivering both the strategy and the hands-on execution to make it happen.

How I operate as a fractional CMO

• Audit & Diagnose: I start with a deep-dive marketing audit to identify gaps, opportunities, and quick wins.
• Strategic Roadmap: Co-create a clear plan aligned with your business goals, market position, and budget.
• Execution & Oversight: Lead or guide your in-house/agency teams to deliver impactful campaigns.
• Performance Tracking: Set measurable KPIs and review progress weekly to ensure continuous ROI.
• Scaling & Optimisation: Test, refine, and scale what works for sustainable growth.

Why work with me

• Proven international track record in both mature and emerging markets.
• Hands-on and strategic. I don’t just advise; I execute and build.
• Experience across multiple industries including B2C, SaaS, automotive, government, and AI.
• ROI guarantee mindset; strategies built to directly impact your bottom line.