Fractional executive search

A Chief Revenue Officer to make growth predictable

Sales, marketing and customer success pulling in one direction. A fractional Chief Revenue Officer (CRO) aligns the commercial engine around revenue that is repeatable, not occasional.

350+Vetted leaders
~60%Vs full time
WeeksTo embed
A senior revenue executive in conversation in a bright Dubai meeting room
Proven leadership

Our fractional CROs have driven revenue at

Salesforce
Oracle
SAP
LinkedIn
Careem
Noon
Property Finder
Cisco
When it matters

When a chief revenue officer is the right call

A fractional CRO matters most at a particular stage of commercial growth.

01

When revenue has plateaued

The early channels have run their course. The CRO finds the next engine of growth and builds it.

02

When sales and marketing are not aligned

Leads that do not convert and a pipeline no one trusts. The CRO joins the two functions around shared targets.

03

When forecasting is guesswork

A disciplined pipeline, honest forecasting and the conversion metrics to plan against.

04

When you are entering a new market

A go-to-market motion designed for Dubai and the region, stood up by someone who has done it.

What the CRO owns

Commercial leadership across the funnel

A fractional CRO owns the whole revenue engine, not one slice of it.

Revenue strategy and planning

A commercial plan and the targets, segments and motions to deliver it.

Sales and marketing alignment

One funnel, shared goals, and the handoffs that make pipeline convert.

Pipeline and forecasting

A pipeline you can trust and forecasting you can plan against.

Retention and expansion

Customer success aligned to revenue so growth holds and compounds.

The model

Senior leadership, on terms that fit the business

Business to business, scaled to the engagement, and free of the cost and liability that come with a permanent hire. One leader embeds, with the whole collective behind them.

No visaTo sponsor or renew
No EOSEnd-of-service liability
1 monthNotice, either way
A senior commercial leader at a glass wall above the Dubai business district
The comparison

A fractional CRO, a full-time hire, or a consultant

Three ways to bring commercial leadership in, and they are not equivalent.

Fractional

Full-time hire

Commitment
Fractional

Business to business, scaled to the engagement, one month notice.

Full-time hire

Salary, commission, benefits, visa and end-of-service liability.

Cost
Fractional

Around 60% less than full time on average.

Full-time hire

A senior commercial package, fixed regardless of the quarter.

Time to impact
Fractional

Embedded within weeks, with the collective behind them.

Full-time hire

A search and a notice period before the pipeline moves.

Accountability
Fractional

Owns the revenue number and the engine behind it.

Full-time hire

A consultant advises on go-to-market; delivery stays with you.

How it works

From the brief to the match, in weeks

Tell us where you need leadership and we handle the rest. The guided brief takes a couple of minutes and makes the first conversation more useful.

01

Tell us the moment

Share where you need leadership and what good looks like.

02

A conversation

We talk through the brief and sharpen the requirement together.

03

The match

We search our collective of 350+ curated executives for the closest fit.

04

Deployment

You choose, and your leader embeds within weeks to make an immediate impact.

Common questions

The questions founders ask first

A fractional CRO (Chief Revenue Officer) leads commercial strategy, pricing, go-to-market planning, sales and marketing alignment, pipeline management, and revenue operations. This is often described as combined CCO and CRO coverage in SMEs. In Dubai SMEs, this gives growing businesses access to board-level commercial expertise without the AED 35,000-55,000+ per month cost of a full-time hire.

A full-time CRO in Dubai typically costs AED 45,000-75,000+ per month, including benefits, visa, and employment costs. Our fractional CRO services for SMEs start from approximately AED 10,000-20,000 per month for 4-8 hours of weekly engagement. You pay only for the commercial expertise you need, when you need it: around 60% less than full time on average, while achieving better commercial results.

A fractional CRO owns the revenue engine - unifying sales, marketing, and customer success to drive consistent growth while shaping pricing, positioning, and go-to-market execution for measurable results.

Dubai SMEs typically benefit most from fractional CRO support when they have hit a revenue plateau despite marketing spend, when the founder is still the primary or only salesperson, when sales and marketing teams are misaligned and generating poor returns, when entering new UAE markets or launching new products, or when preparing for investment and needing to demonstrate commercial scalability to investors.

Day-to-day, a fractional CRO builds and manages the sales process, coaches the commercial team, refines pricing and packaging, establishes pipeline discipline in your CRM, designs GTM strategies for new offerings, sets up revenue reporting, and aligns marketing and sales around shared targets. Unlike a consultant who delivers recommendations, they are embedded in your leadership team and accountable for swift execution and outcomes.

Yes - for Dubai SMEs, absolutely. A strong fractional CRO can cover strategy, pricing, pipeline management, sales and marketing alignment, and commercial reporting. As your business scales, you can transition to dedicated full-time leadership.

Most SME clients see quick commercial wins within the first 30 days - pipeline cleanup, pricing clarity, and CRM discipline. Measurable revenue impact typically becomes visible within 60-90 days of engagement. The exact timeline depends on your starting point, but clients commonly report improved pipeline predictability and deal conversion within the first quarter of working with a fractional commercial leader.

Our fractional CRO leaders embed as senior members of your leadership team, not external consultants. They align your existing sales and marketing teams around shared goals, fill strategic gaps, establish processes and systems, and mentor your people to perform better. The goal is to elevate the commercial capability of the team you already have - not to replace them.

Insights

More on the fractional CRO

Selected reading on where a fractional CRO earns its place in a Dubai business.

View all CRO articles
Explore the practices

One role, or a blended leadership setup

Many engagements start with one executive and grow. See the full range of C-suite practices and specialised appointments, or tell us the moment and we will help you choose.

Get started

Tell us where revenue is stuck.

A plateau, a misaligned funnel, or a new market. Outline it in the guided brief and we will scope the right CRO support and the fastest path to predictable growth.

Start my CRO brief