Fractional COO Rhys Holding


Rhys Holding

Built, Scaled, Sold Business - 18 Years Of Experience \| Dubai

Fractional COO

Areas of Expertise

Business Operations

Operational Workflows

Process Optimization

Systems Implementation

KPIs, OKRs & Success Metrics

Strategic Execution

Team Structure & Accountabillity

Mergers & Acquisitions

Exit Readiness

About Rhys

Professional Journey

After nearly two decades in business, including saving, scaling, merging, and ultimately exiting my company in Singapore, I now operate out of Dubai as a Fractional COO.

I know what it feels like to sit in the big chair. I’ve dealt with the chaos, felt the overwhelm, and been squeezed by the pressure of wearing too many hats.

That’s exactly why I do what I do now. And why I’m drawn to serving founders who are experiencing the pressures of running and growing their businesses.

Founders who want to grow but are buried in operations. I’ve lived it, I’ve worked through it, and now I choose to work with others to do the same.

How I Operate as a Fractional COO

I step into the business as an embedded partner, integrating Nexus, a system I built and refined enabling me to successfully exit my business in Singapore.

Using Nexus, I deliver structure that streamlines operations, aligns teams, and drives execution, keeping you and your business on course.

I do this not as a consultant observing from the outside, but as someone who rolls up their sleeves and gets in the trenches with you and your team.

Why Work With Me

Because I’ve been where you are. And I know what it takes to get through it.

I’m not here to impress you with theory or throw jargon at your problems. I’m here to make the business run like a well-oiled machine so you can focus on growth and impact.

Founders bring me in when they’re tired of carrying the operational load on their own. When the vision is clear but the execution keeps slipping. When they need someone who will take ownership and move things forward.

Articles by Rhys

Flexible Operations Leadership: COO Support for Scaling Dubai Companies \\ September 2, 2025 When the Founder Becomes the Bottleneck and How a Fractional COO Can Help \\ July 15, 2025 Why Your Business Needs a Fractional COO \\ June 25, 2025

Work with Rhys

Want to work with Rhys?

Get in touch today to discuss how Rhys can help drive your business forward.

How We Work

1

Focused Executive Support

Hire one fractional leader—such as a COO for specific challenges—targeted to solve your pain points.

2

Full Collective Deployment

Engage our entire fractional team to operate in sync across departments—ideal for transformation projects or growth scenarios.

3

Progressive Expansion

Start with one CXO, and expand support gradually as needs evolve—ensuring continuity throughout your journey.

4

Behind-the-Scenes Collaboration

Even when you work with just Rhys, they're backed by the entire collective for holistic results.

Our fractional model means you're not locked into a long-term commitment or paying for idle time. Instead, you gain targeted, high-level leadership tailored to your business phase and priorities.